we want to change how we think about changing the world

innovate relentlessly

We can not solve complex problems with complex methods that often follow a short-term approach as they lack the potential and resources for high impact and sustainability. In addition, they fail to install local capacities to support communities at risk of social and economic exclusion over the long term. 80% of development efforts focus where 20% people who need it live.
Go to the core values

the core values

We believe problems can’t be solved by a single solution. Instead, they require coordinated actions of talented and committed people ( the honey badgers) in the value chain, not unprofessional and inexperienced volunteers. Thats why we stared a grass roots entrepreneurship movement that is self-perpetuating.

Our mentors

Sonas was founded by two friends who met and got inspired by Nobel Prize laureate Prof. Mohammad Yunus. He connected them with Samantha Morshed and many other mentors. Expertise of the mentors has paved the way for Sonas success to co-create personal empowerment and significant impact via entrepreneurship.

not a charity

Sonas is a social business co-creating with grassroots micro entrepreneurs for creating high quality hand crafted designer products with a purpose. Research shows that charity and aid is not sustainable, in fact one of the root causes of disempowerment that keeps people stuck in the poverty mindset for generations.

Go to P-2-P MODEL


Handing out money and freebees can be disempowering and even destructive. As Ernesto Sirolli siad, ” people need a family doctor of entrepreneurship who can sit down with them and discuss about their challenges and help find a solution”. That is why our chngemakers live at the frontline and are from the villages we are working in.

How we do it

Small Is Beautiful

If we can CONNECT a small number of innovative people, "The Changemakers" who believe that change is a personal journey and they take massive action to become the role models of change, it will create a MULTIPLIER effect that will change the world ONE VILLAGE at a time. Our MISSION is to introduce fashion and beauty sector as a vehicle for positive change in the lives of village families and “guilt free pleasure” for our customers through a co-creation value chain that adds value for every partner, end-2-end. Our VISION 2022 is to have a community of 1000 artisans entrepreneurs who create highest quality products for forward thinking ethical brands and consumers.

  • We immerse ourselves to learn about daily operational challenges entrepreneurs face.

  • We believe in the power of belief in each other's potential and the local leadership

  • We have team of experts help facilitate one-2- one mentorship to ensure suceess

  • Our successful entrepreneurs then become the catalyst of change. That is how it multiplies

who inspires us

We believe in the power of mentorship & co-creation as it has a tremendous ability to create a multiplier effect that is self perpetuating, mutually empowering and impactful.

Prof. Yunus

Mentor and Our Inspiration
Prof Yunus has been personal inspiration to us and his mentorship has given us the courage to step into the unknown and make choices that have long term sustainable impact. Sonas have been active member of Yunus & Youth since it was founded in 2013

Jessica Jackley

Our inspiration and mentor
Jessica is an entrepreneur, investor, and speaker. She is best known as a cofounder of Kiva, the world’s first p2p microlending website. Since its founding in October 2005 Kiva has facilitated over $1B in loans worldwide. Jessica has been our personal inspiration and a role model.

Samantha Morshed

Mentor and Role Model
Samantha Morshed is the founder of Pebblechild was awarded with the MBE in 2009 for her services to rural women in Bangladesh. She has been our personal mentor and her expertise have helped us to avoid pitfalls of social entrepreneurship and help us achieve our goals.

Claudia Harvey

Supporter & our Inspiration
An entrepreneur, business owner, writer and philanthropist. A strong believer that a dream starts with a choice to make small step in that direction. She is our personal mentor helping us to achieve our outset goals.

The Changemakers

Catalysts for change
Entrepreneurs who we work with everyday and have empowered everyone who they have come in contact with.through their happiness and commitment.


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