the core values
We believe problems can’t be solved by a single solution. Instead, they require coordinated actions of talented and committed people ( the honey badgers) in the value chain, not unprofessional and inexperienced volunteers. Thats why we stared a grass roots entrepreneurship movement that is self-perpetuating.
Sonas was founded by two friends who met and got inspired by Nobel Prize laureate Prof. Mohammad Yunus. He connected them with Samantha Morshed and many other mentors. Expertise of the mentors has paved the way for Sonas success to co-create personal empowerment and significant impact via entrepreneurship.
not a charity
Sonas is a social business co-creating with grassroots micro entrepreneurs for creating high quality hand crafted designer products with a purpose. Research shows that charity and aid is not sustainable, in fact one of the root causes of disempowerment that keeps people stuck in the poverty mindset for generations.
Handing out money and freebees can be disempowering and even destructive. As Ernesto Sirolli siad, ” people need a family doctor of entrepreneurship who can sit down with them and discuss about their challenges and help find a solution”. That is why our chngemakers live at the frontline and are from the villages we are working in.
How we do it
If we can CONNECT a small number of innovative people, "The Changemakers" who believe that change is a personal journey and they take massive action to become the role models of change, it will create a MULTIPLIER effect that will change the world ONE VILLAGE at a time. Our MISSION is to introduce fashion and beauty sector as a vehicle for positive change in the lives of village families and “guilt free pleasure” for our customers through a co-creation value chain that adds value for every partner, end-2-end. Our VISION 2022 is to have a community of 1000 artisans entrepreneurs who create highest quality products for forward thinking ethical brands and consumers.
We immerse ourselves to learn about daily operational challenges entrepreneurs face.
We believe in the power of belief in each other's potential and the local leadership
We have team of experts help facilitate one-2- one mentorship to ensure suceess
Our successful entrepreneurs then become the catalyst of change. That is how it multiplies
who inspires us
IS IT POSSIBLE TO JOIN YOUR TRIBE ?
What is fashionable future – Lately fashion industry has come under the spotlight, mostly for the wrong reasons. We believe that this information is not always fair and transparent . Few years ago, we started to test the possibilities of using fashion as a vehicle for positive change in the lives of the people in Read more about What is fashionable future?[…]
Honey Badger Tribe At Sonas, we like to talk about honey badgers. You may have noticed the small honey badger hanging out on our website. We admire the honey badger and are inspired by their resilience and never-give-up attitude. In fact, when we came to Cambodia we realised that honey badgers were everywhere. Just Read more about The Honey Badger Tribe[…]
Taeko represents a brand of echo village in the Takeo province in Cambodia. Taeko was established in collaboration with the Meas Family to encourage the villagers to grow organic fruits, vegetables and herbs that can be then converted into natural health and wellbeing products. The entrepreneurs involved in this project now grow fresh vegetables and Read more about Taeko – natural organic handmade[…]
The Knitting project was established who is another great Social Enterprise. Cambodia Knits (CK) is a social enterprise working with marginalized communities in and near Phnom Penh. Our goal is to produce beautiful, high quality and unique hand-made products while providing fair and flexible employment opportunities. This project provides opportunity for the women in the village Read more about Knitting For Empowerment[…]
We established Cambodian Craft Village because we saw the amazing rebirth Cambodia is experiencing, and wanted to create a socially responsible marketplace to bring Khmer culture and art to the world. We work with women artisans in Siem Reap and train them with skills that promise fair earnings and opportunities for them to take charge Read more about Cambodian Craft Village[…]
According to a study by the World Bank, the growing body of evidence proves the linkages between empowerment and effectiveness of the development on the society and personal grassroots level. Personal empowerment by its very definition requires increasing our actual influence within our social sphere, whether we do so within our relationships our larger social Read more about Social Entrepreneurship & Personal Empowerment[…]
Angkor outlet was established to increase our market reach and further scale the impact of our other projects, we have launched an outlet in the popular city of Siem Reap which hosts over five million tourists every year. Siem Reap artisans and residents are also experiencing some of the negative impacts of not so responsible tourism. This project Read more about Angkor Outlet[…]
Grow It Yourself was launched in collaboration with GIY International. GIY Cambodia is a community of micro farmers who grow cash generating super fruits and herbs such as coconut, mango, lime, lemongrass etc. which are used for making the Dai Khmer health and wellbeing products. GIY is supporting 12 entrepreneurs and impacting the lives of Read more about GIY Cambodia[…]
Dai Khmer ( meaning Cambodian Handmade) was co founded with a Khmer young entrepreneur Vichka in late 2014 with the support from our friends Nathan and Leonie Evans who raised the investment by dedicating their wedding gift money to the project. Dai Khmer became sustainable within first year and now directly impacts the lives of Read more about Dai Khmer[…]
The first weaving project which was established in June 2013 in Takeo, Cambodia with the support from 30 friends and it reached sustainability by Dec 2013, well ahead of the initial forecasted period. The weaving village now produces 450 cotton scarves each month, most of which are sold to international tourists who visit the project. Read more about Weavers Project[…]