May 14, 2013

What is Sonas?


What Sonas do

We are passionately committed to our purpose to dignify  and honor the lives of  entrepreneurs, especially women, in rural Cambodia by co creating the the environment to manifest their highest potential through the work they do.

We immerse ourselves  in the lives of communities to identify aspiring entrepreneurs and support them with training, funding and other resources that allow them to connect with the market for the goods they produce. The successful entrepreneurs then become the catalyst of change by inspiring other community members, this creates the intended multiplier effect.

We envision our village (Prey Theat, Takeo) to become a role model of a self sustainable community known for its highest quality hand crafted products using locally sourced and grown raw materials.

Our longer term goal is to have this model to be adopted by 10 more villages across Cambodia. We will achieve this by actively sharing the success stories and knowledge of our entrepreneurs with other local change leaders from other villages in Cambodia. We will collaborate with forward thinking ethical businesses to expand the market reach to ensure long term sustainability.

How it started

Sonas was founded by two friends inspired by Nobel Prize laureate Prof. Mohammad Yunus  and Jessica Jackley of  Sonas co-founder Keeva Murtagh is also one of the founding members of  Yunus and Youth  which inspires and mentors young social entrepreneurs around the world.

We are a social business.

Sonas is a social business focused on providing business support and education to small entrepreneurs in developing countries. It is our mission is to initiate mutual empowerment , promote progress and social development via  Community Economic Development (CED) process. CED is a community-based and community-directed process that explicitly combines social and economic development and is directed towards fostering the economic, social, ecological and cultural well-being of communities and regions. We apply the 7 principles of social business outlined by Grameen in everything we do.

We believe that social entrepreneurship can empower people.

Investing in people, sharing our knowledge through mentorship and training  and providing interest free seed capital  can help establish sustainable micro businesses. It can empower people and create a big impact on the individuals who want to take responsibility for their future, alleviate poverty and improve the life of their family and community. Aside from training , we also want to inspire others by sharing their stories of determination in an empowered life . We believe by doing this, we can help spread happiness and inspire others to do the same. After all, happier people help build a happier communities.